Monday 23 February 2015

Zoo Posters Final


My final 'listen' posters ended up looking how I had hoped they would, despite the changes I made from my original sketches. 

On a trip to cotswold wildlife park, I was able to take high quality photos of animals that I didn't have to edit. These were of better quality than the photos I had for London zoo, so they made the text stand out more.






Zoo Posters Development

Initially, I went with designing a poster focused on a reasonably recognisable part of a zoo animal (the ear), trying to recreate my sketches using a found photo, then from the drawing I scanned in. These both weren't as successful as I had hoped, as the photograph I had was not of very high quality, so if I was able, I would have gone to the zoo and taken images of my own to work with. I still wanted to work with the ear image of the giraffe, as I had created my own type for the word 'listen' to go with the image, and ended up with the 'cutout' filter in photoshop, that made it look like a combination inbetween the photograph and my drawn version.


From looking at the piece by Dave Buonaguidi, I started off with photos I had taken on a previous visit to the zoo, and found a simple, bold font that worked against the images of the animals. Then I experimented with using colours, where the off-white I had chosen for the other images didn't work against the white of the animal.


Zoo Posters Initial Research


Aside from the set briefs, I decided to work on a zoo poster project, as I have a keen interest in animals, and have always admired the posters for London Zoo in the 20's and 30's, particularly the simplicity of the type and the striking images that make you stop and look.


I stumbled across this map, with printed text in white ink onto the vintage road maps by Dave Buonaguidi. I was intrigued by the way that the words stand out whilst still seem as if they are created by the negative space where the map image stops.