Aside from the set briefs, I decided to work on a zoo poster project, as I have a keen interest in animals, and have always admired the posters for London Zoo in the 20's and 30's, particularly the simplicity of the type and the striking images that make you stop and look.
I stumbled across this map, with printed text in white ink onto the vintage road maps by Dave Buonaguidi. I was intrigued by the way that the words stand out whilst still seem as if they are created by the negative space where the map image stops.
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